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Stereotypical racist and discriminatory advertisements

Stereotypical racist and discriminatory advertisements relative to the types of people they aim to attract.

(Note, I tried to Google the email and phone number of the president of this college prior to posting, in order to give them an opportunity to change their advertising, but the information for their president, vice-president, and administrators is not on line. ..though it would be for most other reputable colleges)

I learned about the college while viewing TV on December 4, 2017.

On one hand, the advertisement portrayed ‘non-Caucasion’ heavily accented people from countries outside of Canada whose qualifications in their country of origin wasn’t accepted in Canada (a woman: “I was a nurse from the Philippines but here I can’t be a nurse right away”, and a man whose “degrees were not assessed right away”), while on the other hand in the same advertisement depicted a Caucasian Canadian mother who was happy for the short course because she had “2 young daughters she had to raise”. The racist discriminatory stereotypes lie in the fact that the advertisement doesn’t acknowledge there are as well a proportionate amount of “Caucasian immigrants ” coming to our country from European countries who equally don’t have their degrees recognized and who as well have strong accented language (be they from Poland, Romania, Slovakia, Italy,…).

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One would think that this so named “college” would in this 2017 be cognizant of the importance of striking a balanced representation in portaying people equally regardless of their ‘color’ knowing that immigrants coming from most countries have issues with cross country qualified certifications, and equally mothers of all races BORN AND RAISED IN CANADA could be depicted as having to stay at home to raise their child.

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IT’S 2017!! LET’S NOT PERPETUATE RACIAL DISCRIMINATORY STEREOTYPES! !

VERY DISHEARTENING!

Note: I’m highly educated from universities in Canada, but am offended by this advertisement because it does perpetuate stereotypes of what an immigrant “looks like” whether or not the college intended that. One would think though that somebody high up in their payroll approved the ad!

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47 COMMENTS


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47 Responses

  1. Aaron Frank Aaron Frank says:

    If they would’ve used white immigrants you would’ve bitched for them white washing the entire commercial and not having enough ethnic diversity.
    lol they couldn’t win even if they tried.

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  2. Everyone’s whining about other people being offended these days.

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  3. James Parrott Such an amazing attempt at a come back ๐Ÿ™‚

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  4. Wish I could say the same about your whining ๐Ÿ™‚

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  5. Dave Valente Dave Valente says:

    Itโ€™s called marketing . They wouldnโ€™t use it if it didnโ€™t work. Thatโ€™s real. Not racist!

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    • Marie says:

      Dave Valente … I believe you hit the nail ๐Ÿ™‚

      Someone always writing, always whining about racial discrimination of one sort or another

      OP: Have you ever paid attention to govn’t of Canada ads on television? You’d really have a great big huge rant!

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  6. James Parrott Not whining thanks for the try though it’s just amazing how many people are offended by the stupidest crap these days.

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  7. Lol sure whatever helps you feel better whining about whining.

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  8. So i’m guessing since you’re so defensive you’re the OP? But that’s fine that you’re so soft you’re offended over stupid shit

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  9. Tre Hack Tre Hack says:

    Yep, found the OP lol

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  10. You dumbasses assumed wrong.

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  11. I’m sure we did James i’m sure we did ๐Ÿ˜‰ if it wasn’t you why are you so defensive?

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  12. What IF:
    ..the Filipino was from Germany?
    ..the man was from Romania?
    ..the single parent is an Indigenous male?
    Does that make a difference?
    Of course NOT. Education is for EVERYONE!

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  13. Bad day James ? geeze and it’s not even Monday

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  14. Greg Ory Greg Ory says:

    Why are fat people so angry? Stop being a b!tch, James Parrot.

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  15. Who said i was angry? You’re the one acting like a cranky bitch Greg Ory

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  16. Who said i was angry? You’re the one acting like a cranky bitch Greg Ory

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  17. Maja Black Maja Black says:

    Yup, and all advertising undermines women, and dogs get more airtime than cats… Just go away

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  18. You must be angry by messaging me for no reason lol

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  19. Maja Black Maja Black says:

    Reading James first comment, he wasn’t dissing you, he was escalating and agreeing. He ‘parrotted’ Leslie Ann Tipton you took it the wrote g way, and got butt hurt… You are welcome that I cleared it up for you, now go get your bottle and off to bed missy

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  20. No just amused. If you read it you would know that.

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  21. Maja Black i’m not “butthurt” nice try ๐Ÿ™‚ and bottle and bed? seriously lol. Probably a hell of a lot older than yourself. ๐Ÿ™‚ I took it exactly as he said and meant it ๐Ÿ™‚

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  22. Maja Black Maja Black says:

    Hun, last time I talked to you you were begging people to pay your rent because you were pregnant, you had some kind of animal rescue, your bf was laid off…he had a brand new truck and you were posting restaurant pics…a few of us called you out and got you kicked off that page…*truth* …go ahead, block me, people still see my comments s on your comment, they will know the dirty things you do

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  23. Maja Black Maja Black says:

    Leslie Ann Tipton Hun, last time I talked to you you were begging people to pay your rent because you were pregnant, you had some kind of animal rescue, your bf was laid off…he had a brand new truck and you were posting restaurant pics…a few of us called you out and got you kicked off that page…*truth* …go ahead, block me, people still see my comments s on your comment, they will know the dirty things you do

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  24. Maja Black Think you have me confused with someone else sweetheart never spoken to you in my life. ๐Ÿ™‚ 100% certain it wasn’t me you were talking to. I have never asked anyone to pay my rent and my husband hasn’t been laid off in 3 years. and we don’t go to restaurants.

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  25. And I do not have an animal rescue and never have

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  26. May want to get your people straight before saying things like that Maja because 100% truth that was not me ๐Ÿ™‚

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  27. Maja Black Maja Black says:

    Oh gee, living out by red there then, your landlord was kicking little preggo Leslie out because of the animal crap

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  28. um no wasn’t me lol nice try ๐Ÿ™‚ I’ve never been threatened to be kicked out over animal crap because the only pets I have live in fish tanks ๐Ÿ˜‰

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  29. Maja Black Good trying to call me out and mistaking me with someone else :_

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  30. Maja Black Maja Black says:

    Funny how you do crap and people remember it

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  31. Maja Black Maja Black says:

    Funny how you do crap and people remember it

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  32. Josh Neary Josh Neary says:

    Highly educated in the arts of bull shit maybe.

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  33. WTF are you going on about?? Wow…………..

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  34. Maybe theyโ€™re actual students, not actors.

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  35. Purdy Travis Purdy Travis says:

    Are you fu.king serious? Really? THAT bothers you!? Not the fact the Liberal government was caught in a corruption scandal a few days ago and had an opposition MEMBER removed from parliamentary debates for calling them out! Not the fact the NDP government refuse to accept facts that rural Albertans are suffering from a 250% increase in rural crime rates in 1 year!? Or that Alberta has been downgraded 6 times by financial institutions in the last 2 years. But no you are offended by a fucking commercial geared towards immigrants!
    You are a very VERY SPECIAL KINDA FUCKING STUPID LIBERAL SNOWFLAKE RETARD AIN’T YA!?

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  36. Look what’s happening in Germany France Sweden should we not care or support our country/home??

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